It’s that time of year when people are seeking help with their health and fitness resolutions. They are ready to take on a training regime, but are you ready to sign them up?

Here are some tips to help you in that initial process.

Sell the transformation, not the transa...

Fitness instruction - whether as a personal trainer or class instructor is an increasingly competitive market. A proliferation of instructors who see an opportunity to have a job that they feel is an extension of their own lifestyle, plus lots of part time instructors...

Starting a fitness business (any business!) can be a daunting prospect. Whether you are starting the business as a ‘fresh out of education’ ex student, or leaving the security of a regular income as an ‘employed’ person, the devil on your shoulder is always going to te...

In this growing industry, it is becoming more and more challenging for personal training and fitness businesses to stand out. It is therefore, very important you understand the principles of marketing and how to use them to optimise your business.

The purpose of marketi...

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